The IDEA CENTER

The IDEA Center at UC San Diego is an engineering student center that serves the students of the Jacobs School of Engineering, cultivating and facilitating a culture based on inclusivity, from admissions through graduation.I was tasked with updating their branding guidelines for better consistency and modernizing their brand whilst maintaining accordance with UC San Diego's branding guidelines for events and collaborations directly affiliated with the University. Utilizing cool blues and greens complementary to the UC San Diego University branding guidelines while incorporating rounded shapes and a four pointed star to represent the four values that make up the IDEA Center, this branding better distinguishes the office as separate but complementary to the University.

ROLE: Graphic Design and Marketing Intern
TASK: Design cohesive branding guidelines and templates for recurring events to establish a stronger visual identity of the IDEA Center
PROGRAMS: Illustrator, Photoshop, Canva

Thurgood marshall college

Founded in 1970, Thurgood Marshall College, also known as Third College, is one of the eight undergraduate colleges at UC San Diego. Named after the first Black Supreme Court Justice Thurgood Marshall, this college emphasizes social responsibility in conjunction with the academic university experience, emphasizes students' roles as scholar citizens.As a senior graphic design intern, I led the initiative to create evergreen branding templates in order to ensure a more cohesive visual identity specifically for our social media, carving out Thurgood Marshall College's identity to the wider campus community and ensuring consistency in the future. In doing so, I created three sub branding guides that featured different color palettes and motifs for the three quarters of the school year (fall, winter, and spring) in order to keep our socials dynamic and fresh, whilst maintaining our visual identity. This also became the themes for our annual traditions, incorporating these different themes into those events in order to keep consistency while still highlighting these important traditions.

ROLE: Graphic Design and Marketing Intern
TASK: Design cohesive branding guidelines and templates for recurring events to establish a stronger visual identity Thurgood Marshall College
PROGRAMS: Illustrator, Figma

Triton Gaming

Triton Gaming is one of the largest student organizations at UC San Diego and is the largest collegiate gaming organization on the West Coast. Every year, they hold Triton Gaming Expo, an annual gaming convention catered towards the UC San Diego Student community that reached over 2000+ students annually.As Creative Director, I was tasked with creating branding guidelines centered around our theme on street art and graffiti, celebrating the creativity and urban environment many of our designers are inspired by. On top of this, I was also tasked with designing a themed but professional sponsorship deck, helping to bring in $14,930+ in sponsorship money with 11 sponsors.

ROLE: Creative Director
TASK: Centering around graffiti and street art, design a branding guide, pitch deck, and various social media graphics for a gaming convention geared towards the UC San Diego student community
PROGRAMS: Illustrator, Photoshop, CLIP STUDIO PAINT, Canva

cultural celebration

Thurgood Marshall College holds a number of annual traditions every year, and one of these traditions is Cultural Celebration, an event that highlights the diverse cultures that make up the UC San Diego community. Through food, cultural activities, and various performances, Cultural Celebration helps to bring the student community together and is a favorite among Marshall College students.

ROLE: Graphic Design and Marketing Intern
TASK: Given the theme "Stories Around the World," design social media graphics and merchandise for Cultural Celebration, an annual event put on by Thurgood Marshall College.
PROGRAMS: Illustrator, Photoshop, CLIP STUDIO PAINT, Figma

The curry club

The Curry Club is an up and coming restaurant located on Convoy Street, San Diego, that specializes in Japanese curry.I was tasked with creating a set of stickers in celebration of their first anniversary, illustrating some of their bestsellers: tonkatsu curry, vegetable curry, and their specialty, curry moco. Inspired by the flavors and interesting textures of curry, I came up with three designs that were featured in their sticker vending machines during their first anniversary celebration.

ROLE: Freelance Merchandise Designer
TASK: Illustrate a set of stickers that highlights the bestselling dishes at The Curry Club and celebrates the colors, texture, and vibe of curry
PROGRAMS: Photoshop, CLIP STUDIO PAINT

Triton Gaming

Triton Gaming is one of the largest student organizations at UC San Diego and is the largest collegiate gaming organization on the West Coast. Every year, they hold Triton Gaming Expo, an annual gaming convention catered towards the UC San Diego Student community that reached over 2000+ students annually.As a graphic designer and digital, I was tasked with creating various graphics throughout the year highlighting both large and small events utilizing Triton Gaming general branding, advertising these events while still keeping their visual style intact and cohesive with other general Triton Gaming graphics. Most of these graphics combine both digital illustration and graphic design, and many incorporate Tex and Byte, the human and raccoon mascots of Triton Gaming respectively.

ROLE: Graphic Design and Illustrator
TASK: Fllowing the Triton gaming General branding guide, design various social media graphics and physical flyers for gaming events geared towards the UC San Diego student community
PROGRAMS: Illustrator, Photoshop, CLIP STUDIO PAINT, Canva

thurgood marshall college, uc san diego
graphic design intern
summer 2024 - currentin charge of graphic design, merchandise design, and branding for uc san diego's thurgood marshall college

idea center, uc san diego
graphic & marketing design intern
fall 2025 - currentin charge of graphic design and branding and assists in social media marketing for uc san diego's idea center

triton gaming
creative director
spring 2024 - spring 2025coordinator of print and digital graphics for a 20+ student creative team

programs

clip studio paint
adobe photoshop
adobe illustrator
adobe indesign
figma
canva
blender

skills

illustration
graphic design
merchandise design
3d modeling & fabrication
python
javascript
java

Hi, I'm Jewelle Tatad, a San Diego-based illustrator, graphic designer, and merchandise designer! I'm currently studying at UC San Diego and majoring in Interdisciplinary Computing and the Arts BA and Business Psychology BS. I'm currently working as a graphic design intern at Thurgood Marshall College and the IDEA Center at the Jacobs School of Engineering.From a very young age, digital art has captured my attention, starting from when I got my first Wacom tablet in 5th grade. I'm deeply interested in the intersections of art and technology, and that greatly informs my work, which spans a variety of mediums, including but not limited to 2D illustration, 3D fabrication, game design, and merchandise and packaging design!In my free time, I'm also a convention artist! Some of the artist alleys I have boothed at are San Diego Anime Con, Triton Gaming Expo, the Riot Games Community Artist Alley, and Anime Expo! If you are interested in following my convention activities, please visit my site notquitekit.art or follow my art on Instagram @notquitekit.

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